Bring forth the best
product from our land
It’s been three generations since we got up very early to grow a fruit that surprises in every bite.
From the very beginning we have had a goal: to yield the best product from our land.
The mountain of Alicante, so privileged in climate and qualities to cultivate, deserves to be known for its fruit..
Working under the tree, all kinds of jokes, anecdotes, and stories are shared.
Today, we tell you the story of a team of farmers eager to transform the agriculture of their region.
Our History
In 1966, the toy industrialist Alejandro Beltrá Sanchís purchased a farm out of love for the land.
His entrepreneurial mindset brought a different approach to the more traditional way of working in the field.
He founded an agricultural company that from the very beginning was driven by innovation and a commitment to innovative machinery and farming methods.
His desire to move forward became part of the company’s DNA and has been passed down from generation to generation.
Two generations later, we follow his path.
We create projects with added value for agriculture.
With the utmost respect for traditional farming, we work every day to implement the most advanced techniques. We have adapted artisanal methods to make them efficient and sustainable for our times.
Since 2006 we have embraced organic agriculture, pioneering the cultivation of cherries, and since 2016 we have taken a determined stance on R&D&I.
Our focus has been on fulfilling the objectives of the European Green Deal in order to carry out an agricultural project.
The result of all this work is fruit that is simply out of this world.
We are proud of our journey, but we still have a long way to go. We will move forward as a team, as we always did.
The Importance of PEOPLE
Our ambition may set us apart, but it would be in vain without two things: a hardworking team and people who appreciate good fruit.
One thing is clear:
Fruit doesn’t grow without people taking care of it, and it spoils without people eating it.
Without the effort and dedication of each worker, we wouldn’t get far.
That is why today more than ever we strive to build a team that comes to work happily every day. We want to bring the smile of the countryside to your home and it is only possible with them.
Put a face to our great crew!
