A fruit shop among cherry trees
Our fruit is not for the impatient. It’s for lovers of well-made things.
If you value a good quality artisanal, local and seasonal product our shop is made by and for you.
Fruit grown with care
Craftsmanship has its value and we want to share it with you from the place where it grows.
We offer you our best fruit, selecting each piece especially for lovers of the countryside and great food.
Assured Traditional Taste
We guarantee you a surprising taste 9 out of 10 times you try our fruit.
Because 10 is impossible.
Artisanal Quality
The result of cultivating, harvesting, and hand-selecting fruit cannot be described otherwise.
It adds value to your purchase
Freshness and Longevity
We harvest and classify the fruit on the same day so yo can take it from field directly to table.
Be amazed by how long it lasts in the fridge.
Responsible, Local, and Seasonal Purchase
We harvest and classify the fruit on the same day so yo can take it from field directly to table.
Be amazed by how long it lasts in the fridge.
Availability→ The range of products for purchase varies according to the day’s harvest.
Variety → We offer various sizes, packaging, and prices so you can choose what best suits your needs.
Flavor → Still not clear to you? Then come and try it.
Where are we?
Mas de Roc, Partida Canal Alta 5, Alcoy (Alicante) – Spain
Sales Point Phone:
+34 646 104 965
Frequently Asked Questions
Our hours change according to the season. If you want to get it right and not come in vain, you can check whether we are open on our Facebook page or ask Saint Google Maps.
Our prices vary according to the product on the day. If you want to know in advance what is available and its price, you can call us at 646 104 965 and we will be happy to tell you.
The easiest option is to ask Saint Google Maps for “Mas de Roc Cooperativa Valenciana.” Once you reach the service road, you will see a brown sign on the path indicating Mas de Roc. You’ve found us!
Follow the path to the mountain and meet us there.
Yes, cash or card. We’re in the countryside, but that doesn’t stop us from making your purchase easier.
The bad news is that we don’t have our own online store yet. The good news is that you can get our cherries, peaches, and apples through La Mejor Naranja.
Yes. Many trusted fruit sellers offer our products in their own shops. You can search for your nearest sales point [here].
If you like to come shopping and you’re curious, or if you’re still not convinced and want more reasons, see how the media talk about our fruit.
More than one presenter is drooling!
